Welcome to This is Service Design Doing - Essentials, the definitive course on Service Design,

We are excited to bring the fourth run in Singapore, after having four blockbuster runs.

First Run: 24-26 September 2025

Second Run: 24-26 November 2025

Third Run: 2-4 February 2026

Fourth Run: 22-24 April 2026 

Fifth Run: 2-4 Dec 2026 [Upcoming]

Participants have found the course of immense value through the course’s focus on practical application. Word-of-mouth has led organisations to send more people to the course.

Join in! You are most welcome.

TESTIMONIALS

“Great opportunity for others to learn the ‘art and science‘ of service design - it‘s literally life changing and highly recommended.”

“TiSDD was like no professional development course I’ve ever experienced.”

“Intense, fun and doing-focused. I advise you to download your brain after every section, you’ll find precious advice to guide your work. I can’t recommend it enough.”

BACKGROUND

Today's customers (users, consumers) are more knowledgeable than ever before, and they are talking to each other which makes customer satisfaction more important than it has ever been.

Services and products merge into multi-channel ecosystems in which genuine relationships with both customers and stakeholders are crucial for an authentic (brand) experience, transforming customers into your ambassadors.

OVERARCHING GOAL

Only an in-depth and holistic understanding of customers and their environment can create offerings that provide meaningful value and make a real difference on the bottom line. Service design thinking can provide this understanding.

Learn how to apply Service Design Thinking to the rapid innovation of customer experiences in multi-channel product-service ecosystems. The coaches are pioneering practitioners – you can learn from the best.

TAKEAWAYS

The main takeaway of the workshop will be the ability to apply several tools to your own business or organizational problems in order to innovate towards new value propositions.

You will be able to begin instigating real service-innovation projects in your organisation, working with small project teams focused on individual service elements, or developing new value for your entire service offering.

CURRICULUM

The workshop will be highly practical. You will learn about the service design process, methods and tools by working on a project in a small team, with short periods of reflection on the theory behind contemporary service innovation methods.

In addition, a unique framework is introduced that integrates the Service Design tools with your business model as well as your operations and business strategy.

Confidential feedback sessions are offered around the workshop, giving participants the opportunity to receive input from the mentors on individual challenges from their work and project experience.

Methods and tools include: 

• Ethnography

• Personas

• Stakeholder Mapping

• Value Network Mapping

• Customer Journey Mapping

• Service Blueprinting

• Business Model Canvas

• Service Prototyping

• Investigative Rehearsal

PROGRAMME

Day 1

• Introduction and Service Design case study

• Theory and Practice of Design Research

• Service Design Basics (stakeholder maps, personas, customer journey maps)

• Reflection and Q&A

Day 2

• Advanced Tools (emotional maps, dramatic arcs, advanced sketching and ideation)

• Prototyping and Testing (prototyping framework and overview, investigative rehearsal, desktop walkthrough, paper/cardboard prototyping)

• Reflection and Q&A
  

Day 3

• Business tools and backgrounds (Service Dominant Logic, Business Model Canvas, Business and Service Framework

• Facilitation Masterclass

• Reflection and Q&A

COURSE DETAILS

Course Name: THIS IS SERVICE DESIGN DOING - ESSENTIALS

Course Dates: 2-4 DEC [WED-FRI] 2026

Delivery Mode: In-person

Where: Singapore

COURSE FEE

Full fee: SDG 2800

Early Bird: SGD 2700

Group Fee (for 4+): SGD 2660

REGISTRATION LINK